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Thirdly many prominent representatives of the Wirtschaftn realise that they settle simply not a good work of price calculation. At a company management that their workers of concerned telephone sales means held not the line on prices. Customers used all kind of Tricken, in order to negotiate the lowest possible price, and, averse one, not to form risk sale, the sales means would consent by routine. It did not constitute that the individual part into consideration was nearly out - of - supply and was not at any time in the near future supplemented. Still it constituted that the market price had increased for days. Without these information and without projections up, which the market would carry, the sales means would be based on, which habits them had developed in the years. Mistake with the right information and the right incentives, was not difficult it to raise total profitability by two digit percentages. The spectrum of the industries, which change the way, which regard, it price calculation, are remarkably: Energy, chemicals, the load, financially, pharmaceutical products, Einzelverkauf, consumer packed goods, which Hightech manufacturer announced and, storage, even hospitals; the list goes in one away. With many decades of the collection and the storage of data and with most back applications of offices, which are automated, to have these companies hunger to do something with their investment. Some are ready to press the envelope and necessarily take the cumulative knowledge of the past and making of the changes of the organizational and computer system to get approximately advanced scientific price calculation today. However many companies are in the same position as the aircraft industry before thirty years. They can see the value of the scientific price calculation, but they are not completely safe over it. How does it affect my business? Is my company ready? Is it how strong? Price calculation was with us in whole history and many changes along went through the way. Nevertheless in most cases, it is still based on instinct and intuition because of a faith deeply held that instinct and intuition are correct. In one era, if computers are capable of taking prisoner and of analyzing the individual negotiations, our faith is set now to the test. And there they are, find we that we are not straight able, the data with the skill of our mechanical counterparts to jonglieren increasingly. , how people behave themselves, for adjustment inside about understand and about the line of prices real time on micromarket level, science plays a constantly rising role, if them determine, what we pay. Humans never pulled out of their role in the price calculation however in this role changes, as science based computer systems become extensions of the trained analysts. It is still too early to know exactly which scientific price calculation looks as for the many different price calculation problems, which are confronted by industry. The Nebenkultur of the price calculation found given in most organizations, change is not probable to arise over night. But scientific price calculation

